I read recently that studies show that church visitors make up their minds within the first seven minutes whether or not they would consider returning. This means, of course, that there is a real possibility that the following conversation could have happened between visitors to our church recently:
9:58 – (driving down Main St, Glastonbury) Congregational Church…Episcopal Church… now where is this NewLife church again??? Wait, I think that little blue sign said “NewLife something-or-other…” Turn around.
10:00 – (driving back up Main St) Okay, yeah – there’s the church. Wait – they meet in a Mason’s Lodge??? What kind of church is this???
10:02 – (parking in the lot) Are you sure the website said the service was at 10? There’s only like 5 cars here. Maybe we should stay in the car a little longer
10:05 - (after 15 other cars pull in) Okay, so the service probably starts at 10:15.
10:06 - (walking up the stairs) Wow, this is a lot of stairs. Must be a pretty athletic group of people
10:07 - (entering the sanctuary) Let’s just find a seat in the back. (eyeing the Mason’s furniture in the back) Actually… I’m not all that comfortable sitting on a throne. Let’s just find an available seat
10:09 – (scanning the crowd) Wait, that’s the pastor? He doesn’t look any older than the high school kid next door!
And just like that, the decision is made.
Okay, the happy truth is that more and more people have been visiting and sticking around, so our church must be doing something right. But for those who have been part of the church for years and years, it can be easy to forget how difficult an experience it can be to be a first-time visitor to a church. Think about some of the questions that might go through your head before you visit:
What if I wear jeans and everyone else is in a suit?
What if they make me stand up and introduce myself?
What if I’m the only one who doesn’t understand what they’re talking about?
What if my two year-old acts like a two year-old in the middle of the service?
What if I really have to go to the bathroom during the sermon?
What if I wear a suit and everyone else is in jeans?
What if my child’s Sunday School teacher tries to convert her?
What if this is one of those “stand up, sit down, kneel, stand up again” churches?
How do I know if I can trust the nursery workers with my child?
What if I sit by myself and no one notices me or cares that I’m there?
What if I want to sit by myself and a bunch of weird people want to sit and talk with me?
What if they try to make me fall over and speak in tongues?
I know I’ve had lots of anxious moments visiting new churches. Before I was a follower of Jesus, I visited a church with a friend of mine that was completely different than the traditional congregational church in which I had grown up. During worship, almost everyone had their hands waving in the air, there were grown men crying, and grown women running around the aisles like their dress was on fire. People were jabbering in weird languages all around me, and all the women were wearing dresses. Near the end of the service, the pastor invited everyone to come up to the altar, and invited us to call down the power of God from heaven. As I looked around, people everywhere were being pushed to the ground, and men and women everywhere seemed to be having ecstatic spiritual experiences. One woman, probably noticing that I was new, encouraged me to go up to the altar for prayer. “It’s a great experience,” she said, as she tried to lead me down front. Thankfully, the girl I had come with told me I didn’t have to go if I didn’t want to. Believe me, I didn’t want to.
It is not easy visiting a church for the first time. Most visitors that I know are just hoping to not embarrass themselves by wearing the wrong thing or sitting in the wrong place. And many visitors are looking for some sort of happy balance between being ignored completely and being approached by way too many well-meaning smiley people – basically, acknowledge that I am here and you’re happy I’m here, but don’t overdo it. Finally, I think that first-time guests want to feel like they fit in, that they are among people to whom they can relate, not that they are an alien who has entered some sort of parallel universe.
Certainly for many who visit a church, the decision to return will come down to things like the quality of the preaching or the music, or whether or not they felt God’s presence in the place. But we should not underestimate the importance of being a hospitable church to those who are nervous about their visit. Remember that Jesus told his disciples in Matthew 25:35 that they would be judged not only by how they treated the hungry, the sick, and the prisoner, but also by whether or not they welcomed the stranger in their midst.
Next week, I will be meeting with our church elders to talk about how we do things on Sunday mornings. One of the areas I am most interested in is what first impressions we are giving those who visit our church. You can help me, especially if you are a fairly recent visitor or attendee to NewLife, by sharing with me your impressions – the good, the bad, and the ugly. What did you notice first? What were some of your first impressions when you visited, both good and bad? Why did you come back, or why did you decide not to come back? Please feel free to e-mail me or to post a comment on the blog if you think it would benefit more than just me.
And if you don’t attend NewLife but have visited churches in the past, I would love to hear a story or two about your experience as a first-time visitor. If you could advise me on one thing that is essential or one thing to avoid at all costs, what would it be? I’d love to hear your stories. May God help us become a church that truly welcomes the newcomer.
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